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This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services. Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider
This-Is-Service-Design-Doing-Using.pdf
ISBN: 9781491927182 | 400 pages | 10 Mb
- This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services
- Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider
- Page: 400
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781491927182
- Publisher: O'Reilly Media, Incorporated
Download google books as pdf free online This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services 9781491927182
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used.You’ll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
When and How to Create Customer Journey Maps
6. Summary: Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs. While maps take a wide variety of forms depending on context and business goals, certain elements are generally included, and there are underlying guidelines to follow that help them be the most successful.
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Six Steps to Creating The Complete Customer Journey Maps
There are positives and negatives that come with customer journey maps, and like any other marketing research and documentation, it comes down to two things: Identifying the goal and purpose behind it, Knowing how to actually apply and use it. If you go with customer journey maps, we highly recommend you keep the two criteria in mind.
This is Service Design Doing — Book / School / Methods
Learn how to embed service design thinking in your organization, and change the way your teams work. Benefit from the collected knowledge in the book or book an executive school. Make use of 54 free method descriptions, directly available for download.
This Is Service Design Doing: Using Research and Customer ...
This Is Service Design Doing book. Read 2 reviews from the world's largest community for readers. Using Research and Customer Journey Maps to Create Successful Services” as Want to Read: This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services by. Marc Stickdorn, Markus Edgar Hormess,
This Is Service Design Doing: Using Research and Customer ...
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Method Library — This is Service Design Doing
#TiSDD Method Library In this library, you’ll find 54 hands-on descriptions that help you DO the key methods used in service design. These methods include instructions, guidelines, and-tips-and tricks for activities within research, ideation, prototyping, and facilitation.
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